Mihai Coliban's profile

Cannes Lions, D&AD, Clio - Post-it Retargeting Project

CASE STUDY - The Banner That Makes You Love Banners // Client: Post-it (3M)

Task: start making Post-it® a noticeable part of the digital conversation
Idea: an interactive banner campaign, that allowed users to replace retargeting banners with their own Post-it® notes, based on cookies.
How It Works: The note created on our website appeared as a banner on the next site visited. If a user clicked on his note, he would land back on our Post-it® page, where he could create more stickers, edit or delete them all.

Cannes Lions, D&AD, Clio - Post-it Retargeting Project
Published:

Cannes Lions, D&AD, Clio - Post-it Retargeting Project

Post-it (3M) - The Banner That Makes You Love Banners

Published: